SOCIALLY FORMAL
CONSULTANCY
Detailed accounts of the work, written with the clients involved. The first are in preparation.
Socially Formal works with a small number of technical companies at a time. Written studies of that work are being prepared with each client, so that what is published is accurate and carries their agreement behind it.
Every study follows the same four parts, so that two pieces of work can be compared honestly.
The position the firm was in, what it needed to change, and the constraint it was working inside.
What was built, in what order, and what was deliberately left alone.
What changed in how the firm is found, judged and shortlisted.
Measured against the work the firm actually sells, not against vanity numbers.
Because they are being written with each client rather than about them. That takes longer, and it means what is published is accurate and carries their agreement behind it.
Only where they are glad to be. Some firms are happy to be named, others prefer the work described without the name attached. Both versions are useful to a reader deciding whether the same approach fits them.
Often yes, with that client’s permission. It is usually a more useful conversation than a written study, and it can be arranged around a strategy call.