SOCIALLY FORMAL
CONSULTANCY
Notes on how considered, technical work actually gets bought, and what marketing can and cannot do about it.
Three subjects come up in almost every conversation with an engineering, construction or industrial firm. This is where we write them down properly.
How a committee actually builds a shortlist, and why the decision is usually settled well before a formal document is ever issued.
What to run when the buying window is months wide and nobody fills in a form on the first visit.
How to say something specific when every competitor on the list claims quality, safety and service.
The first articles are in preparation. If there is a question you would like answered here, send it over and it goes on the list.
The first pieces are in preparation. The intention is a small number of substantial ones rather than a weekly cadence, because the aim is to be worth the time of a reader who has very little of it.
The three subjects above: how a committee builds a shortlist, what marketing can do across a long buying cycle, and how to say something specific in a market where every competitor claims the same things.
Yes. Questions that come up in real pursuits make the best pieces, because they are already known to matter to somebody.